Amer Picon

Invented in 1837 by Gaetan Picon, Amer Picon is flavored with oranges, gentian and chinchona. Currently not imported into the United States (as of 1/2011), there are two common types: Picon 'Club' (seen in the picture) and Picon "Biere", meant to be mixed into beer. Amer Picon is famous in the Basque region as the main ingredient in Picon Punch.

Where Amer Picon is unavailable:

Amer Picon is dark brown in color, with a strong topnote of candied sweet orange and a counterbalancing dusty-bitter punch. The bitterness is strongly root-like. Interestingly enough, the empty tasting glass smells strongly of cola, more Pepsi than Coca-Cola. While Amer Picon has some sweetness (it's 36 proof), the citrus and bitter aspects provide a good sense of balance.

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Ted Haigh suggested Torani

sjdiaz21's picture

Ted Haigh suggested Torani Amer as well. I just ordered some online. Down side is I have never had the pleasure of Amer Picon so I won't have anything to really comapre to. I will simply trust in the "Doctor".

Torani Amer vs. Amer Picon

Zachary Pearson's picture


I have them both, and they're somewhat similar. The Torani is much less bitter and more of a candied orange fruit profile than the Amer Picon, though it is higher proof. Amer Picon is much more gentian (earthy, root-like), and more bitter. It's like the difference between Bitter Truth Orange and Angostura Orange, with the Bitter Truth being Amer Picon.